Monday, May 20, 2013

Getting the measure of 'Baz'

 
Last week, I was invited to a Q and A in Parliament, with the new Chair of the Arts Council, Sir Peter Bazalgette. It was an event organised by the Performers’ Alliance Parliamentary Group, jointly run by Equity, the Musicians’ Union and the Writers’ Guild.

I took a few notes during it, and wanted to write them up for my own records, but thought it might be worth reproducing them here. The meeting was only semi-public; it was held in one of the Committee Rooms in the Commons and though you could probably have wandered in if you were passing, officially you had to be invited by one of the unions who’d arranged it.

It was quite a small affair, with perhaps 30 people – a mixture of MPs and Lords, union members and Arts Council staff. We mostly all fitted around one large table, and people drifted in and out over 90 minutes. (Mostly out, actually. Lots of the MPs in particular said their piece then left, presumably for other Parliamentary business.) 

I was introduced to Peter Bazalgette beforehand, who insists on being called ‘Baz’ in person. He seemed friendly and approachable and made it clear he knew who I was, and had read In Battalions, which was encouraging (he even referred to it in his speech). 

He started by thanking everyone for coming along, and stressed that this was a listening exercise, and that all ideas were welcome. He was new in post and wanted to hear from us. He gave the impression of genuinely entering into this in the right spirit. Then he went on to outline the priorities for ACE in the short and medium term.

Short term, there was the forthcoming Comprehensive Spending Review (CSR), which would set Government budgets across departments until the end of the 2015-16 tax year – though there is of course a general election planned by May 2015, so all bets are off after that.

The CSR results will be announced on 26 June, and though the outcome is unknown, the rumours are not good: an average 10% across departments, though of course this won’t be evenly spread. ‘Baz’ pointed out that ACE income had been cut every year since 2010, by 29% at first, followed by a further, cumulative 5%. Another 10% on top of that would be devastating. 

So the first priority is to make the case to Treasury as best we can in the coming weeks. 
The second short term priority was the situation with local authorities, especially outside London. He cited an average 40% reduction to arts funding from councils, though of course this was also not evenly spread. Baz said he had travelled to 15 cities since coming into post, and met with local government leaders to raise this issue. He said it was a priority to cast the arts as an essential service – even though of course there is no legal obligation for councils to continue to fund them. 

Then he moved on to medium term priorities. There were two of these. 

First, was the need for the arts to diversify its income streams. Every time he mentioned this, and it came up a few times, he went out of his way to emphasise that this wasn’t to replace Government funding, which he confirmed he considered an essential “seed corn”, but was just about helping the arts survive at a difficult time. He cited an FT study which showed how London-centric philanthropy was, and said we need to address that. He also said we need to make a better case for the arts as social enterprise. 

The second medium-term priority was digital, in particular making better use of new technology. He recognised that it was early days, but also said the arts were perhaps 3-5 years behind the commercial sector in this respect. He divided the focus up into new creative work on digital platforms, distribution and marketing. He said about distribution in particular, this was about extracting maximum value from public money by disseminating the work further, citing NT Live, The Space and work some orchestras were doing. He said this would not be key to organisations securing funding, but was about audiences. 

Marketing was obviously about sales and more effective business practices, but wasn’t just ‘bums on seats’ – it was about data collection and sharing among organisations with similar audience bases, and “customer relations management”, involving them more in what we do. 

Then he took questions. 

Some speakers asked him to look at the definition of London, with David Lammy MP in particular making an impassioned plea for more work to happen outside zones 1 and 2 – likening the situation in Tottenham and Bromley and places like that as being equivalent to the most culturally-deprived regions, in terms of ACE investment. Lammy also asked for an emphasis to be placed on young people, and that we focus not just on economic value but on cultivating the arts as a civilised nation. Lammy said that ACE needs to make it clear to the Government that they are “being asked to massacre now”. He even thumped the table a little bit. 

Baz seemed to agree; he made the point that the arts need to articulate their “social value” better, especially in relation to benefits arts can bring to education, health and social care. 

One Lord said he wanted ACE to re-think the amount of funding it gives to “the big boys”, and that even a small slice from an opera company or other large national flagship was a lot of money which could be better spent on smaller companies. He accused such institutions of a sense of entitlement, and that the biggest ones are the best placed to replace it with philanthropy – citing the South Bank Centre. (Baz didn’t agree or disagree with all this in the moment, he just made notes and thanked speakers for their contribution.)

Someone else echoed the London-centric point, and quoted the statistic that London received two-thirds of all public arts investment. The Catalyst fund was particularly singled out.

Baz did respond to this by saying that we can’t dismantle those big institutions, and that we need flagship centres of excellence to set standards and inspire others. Some of the regional ones, like the Lowry in Salford, had transformed whole areas. However, he did recognise that the big boys had the ability to submit “gold-plated bids” to funds like Catalyst, because they could employ specialist fundraisers to work on them. He said this was a problem and that ACE needed to look at how to support smaller organisations in putting in better bids – which could perhaps involve some funding to support the bid-writing process itself. He also added that the national organisations, especially those with the actual word ‘national’ in their title, needed to do more to live up to that name. But he did also say that ACE had been reviewing Catalyst and that it had been a big success in achieving what it set out to do.

One MP said he had never been lobbied by a single constituent about arts funding, and that only 1% of charitable giving goes to the arts. It was also acknowledged that philanthropy was inherently unstable as a funding source. This led on to a discussion about inheritance tax breaks for making gifts to the arts, and other incentives. Apparently most higher rate taxpayers who donate don’t claim gift aid at the higher rate, so that’s revenue the arts is missing out on.


Community foundations came up as a financial model used by some charities, but I have to admit I didn’t really know what they are. (If you do, please tell me in the comments box below.)

Baz said that ACE were busy offering training to arts fundraisers, and had employed Tom Hughes-Hallett, a well-known fundraiser for Marie Curie Cancer care. One of his strategies was to get every donor to act as an advocate for the cause.

Baz also talked about the cuts which ACE itself had had to undertake – going from over 800 staff 18 months ago to 440 now. He talked about the Lottery income of the Arts Council, which sustains its Grants for the Arts programme, as being all about the “next generation of talent”, with Grant-in-Aid being about infrastructure. He also added that one of the roles of state funding is to take risks – something which philanthropy almost never does. He added: “You’ll read about the ones [risks] which don’t come off in the Daily Mal – we’ll take that on the chin.”

He said that politicians were openly talking to him about austerity continuing into 2016-17 and even 2017-18, so there would be further significant cuts to come. But he also seemed to acknowledge the futility of such cuts to arts and culture in actually reducing the deficit. He quoted one source as saying the entire DCMS budget was “a rounding error in the Ministry of Health”. So it doesn’t save much to cut it.

I put one suggestion and one question to him towards the end. The suggestion I made re-visited the ‘social value’ argument of the arts, which I was pleased he had mentioned. I asked whether ACE would consider ring-fencing a pot of discretionary Lottery funding to pay for artists’ community residencies, so that a poet, singer or writer could raise their own fee to become an artist-in-residence in a school, hospital or social services team.

Then I asked a more controversial question about whether he thought we could take Maria Miller’s recent request for more evidence of the arts’ economic impact in good faith. I have been doing my own research, I told him*, and there are economic reports about the arts’ value stretching back 25 years, with an average of one every two years (more if you count more localised economic impact studies commissioned by individual venues).

Was Miller genuinely overlooking this body of evidence? Or was her request perhaps more of a tactic, to keep us running around while the CSR is going on, in which the conclusion is a foregone one?

It was perhaps a silly question to ask, because what could he really say about this in public? But it’s something I wanted to bring up, because it’s a conversation I’ve been having behind the scenes with a number of colleagues (not least David Chadderton of the British Theatre guide in the recent podcast here.) It frustrates the hell out of me that we can’t have an honest conversation with politicians about this. We don’t mind if they hate us. We’d just rather know, and not have our time wasted. (Though I didn’t say that last bit.)

Baz looked a bit uncomfortable, and said that Miller was offering to “go in to bat” for us with the Treasury, and that we had to support her in that. 

I suppose in a way he’s right.

But the main effect of my question was to overshadow getting an answer to my suggestion about a Community Residencies fund, so that was a bit daft. I will just have to bring it up again.


Overall, I was left with the impression of someone who genuinely wanted to do a good job, in an area which was somewhat new – though he has sat on the boards of arts organisations before, which is encouraging. It was good that he made the time to be there, and engaged with everyone there, and all the points made, in a spirit of openness. I hope this is just the start of our conversation.


It will be if I’ve got anything to do with it.



* I have been collating the main studies, and might do a future blog post on this.




Saturday, May 18, 2013

British Theatre Guide 'In Battalions' podcast

I've done an audio podcast about In Battalions for the British Theatre Guide, care of David Chadderton, its editor. 

It was over the phone, so the line's not great, but you can listen to it here

Wednesday, May 08, 2013

Supporting Creative Councils and Councillors


Although it might not seem so from this blog, I’ve got lots going on behind the scenes at the moment – hence the slight hiatus. Among other things I’ve got several industry meetings coming up at which I will be soliciting ideas for a response to Ed Vaizey’s letter to me about In Battalions. (Drop me a line if you’re a theatre professional interested in coming along.) 

In the meantime, here is a little thing which might be of interest. I recently had a great meeting with Claire Mansfield of the New Local Government Network, a think-tank coming up with new ideas for local authorities during challenging times. Claire had written a great article about the value of arts and culture during times of recession, and I got in touch to see if there were ways in which I might be able to support her work. 

That conversation is still ongoing, but in preparation for our meeting I put together a list of ideas for ways in which I thought local councils might be able to support arts organisations and artists in their area – none of which would cost very much. In a separate development, I was heartened to hear Labour shadow Culture Secretary Harriet Harman speak recently about the launch of the Creative Councillors' Network, to support those local councillors who do want to protect and support the arts in their area, despite the cuts. 

In the spirit of adding to that conversation, I thought I’d post some of my ideas up here. It’s slightly back-of-an-envelope stuff I admit, but I’d rather it was out there than sat in my notebook. Who knows where it might end up? And if it sparks off any ideas of your own, please do add them. 

So, in times of austerity, local councils can support and encourage arts and culture in their local area by:

  • Listing and describing disused buildings in their area which they are responsible for, and which they would be prepared to offer out for free or cheap to arts orgs, and get them to publish or circulate the list to the arts community – including amateur arts organisation, schools and colleges.

  • Donate some staff time to compiling a weekly or monthly 'What's On' list and circulate it via email to local Heads of Drama in schools via the Councils education department lists. The same list could also be sent to the local newspaper to supplement their own listings section. This could include less visible opportunities such as summer schools and youth theatres, as well as more public-facing work.

  • Do the same for small scale plays on tour which are available to ‘buy in’, and circulate to Heads of Social Services departments, children's homes and NHS children's or OAP wards.

  • Donate some office space or the town hall for regular round tables or social events for artists in their area to network and share skills and experience (e.g. fundraising). Guest speakers could be invited each time.

  • Do the same to broker connections between artists and local businesses seeking to sponsor arts work in their area.

  • Encourage local business tie-ins with evening arts activities to stimulate the night-time economy, e.g. 10% off your local cab firm or restaurant if customers show a ticket to a local play.

  • Invite big well-funded arts organisations from out of town to come and visit for a few nights (e.g. the RSC Newcastle season) and curate a local fringe festival surrounding the visit, in which local companies get to perform nearby and share the same promotional season brochure, with discounts if multiple tickets are booked.

  • Hold a public event in the town hall, a bit like the Fresher's Fair at universities, where local arts organisations are given a stall for the day and invited to man it with personnel and brochures - a 'one stop shop' for the pubic to see what's on and meet their local arts companies and artists, and leave with some literature, or having signed up to a mailing list. Amateur and professional arts could be given equal billing, as could opportunities for general interest classes for local residents to develop their own creative skills.

  • Ask the council press office to donate some time to promoting local arts events via their email mailing lists, or helping smaller companies by looking over and giving advice on their press releases.

  • Put a call out to local tradespeople who the council licenses (builders, carpenters etc) who might be prepared to donate some time to helping out a local community arts event, e.g. helping build a set for the local youth theatre.

  • Compiling and circulating a list of ‘invisible’ facilities at local schools, such as on-site theatres or school gallery spaces, and circulating it to local artists who might be interested in holding exhibitions or performances there, as a mutually beneficial arrangement - or indeed for local amateur groups (e.g. pensioners' art classes) who might be looking for spaces to perform or exhibit their work.

  • Promote local arts events internally to Council staff, via the Councils own intranet email system, with maybe 10% offers available to Council workers' friends and family.

  • More actively promoting work experience for local school and college students in arts organisations, perhaps via a networking event where everyone can meet beforehand and swap details. Once in post, work experience students and their families could be offered free or discounted tickets to events in the organisation in which they're working.

Got any ideas of your own? Post them below. Remember that where possible, they should be about utilising Council’s existing facilities and resources rather than creating extra costs or demands.



Thursday, April 18, 2013

Ed Vaizey responds to In Battalions

I received the following letter this morning:

16 April 2013

Dear Mr Kennedy
 

I am writing to thank you and your colleague Helen Campbell-Pickford for the time and effort that you both put into producing your report, ‘In Battalions’, looking at the state of new theatre writing.
 

I welcome the work that you have done to take the temperature of the sector at these challenging times. I sent your report to the Arts Council so that they could give consideration to the issues.
 

It may not surprise you to know that I do not accept some of the dire predictions coming out of this report. It is easy to highlight fears and concerns within the sector – natural as they may be – but much harder to work out how to deal with them amidst an extremely challenging financial situation. This Government is wholly committed to arts and culture and I am determined to do everything I can to make sure that the sector gets through this difficult period without long term damage. We are doing this by prioritising funding going directly to arts organisations.
 

But we need to reduce the deficit, and DCMS sectors need to play their part in that. In the longer term our sectors, which rely on a mixed funding model, will benefit hugely from a strong economy and stable public finances. Overall, if you take into account direct Government funding and National Lottery funding, Arts Council England will receive £2.9billion in funding for the arts over the life of this Parliament, 2010-2015. That is in part down to our actions to restore the arts share of Lottery income to its original percentage, raising it from 16% to 20%.
 

Looking specifically at your concerns, Arts Council England has sought to protect its investment in both writer development and the production of new work during the last funding round. Most theatres that present new writing received a below average cash cut in funding of just 2.3%. Theatres with an important new writing record, such as the Royal Court, Live Theatre Newcastle and Paines Plough received an above-average rise in funding.
 

The Arts Council’s Grants for the Arts Lottery-funded programme also supports new writing. In 2011/12 it funded projects which were wholly focused on new writing to the value of £2,792,727. In 2010/11 the value was £2,040,485 and in the first six months of this financial year the value was £1,070,899.
 

The Arts Council also held a workshop for 40 playwrights to offer support and guidance on making applications to its Grants for the Arts programme. I believe that the Arts Council may also have met with you to discuss writer development and how Grants for the Arts funding can help.
 

Of the eighteen organisations that responded by name in your survey I noticed that eight have actually received significant increases in funding for this year set against 2011/2012 and one organisation shows no change in their funding. Furthermore of all theatre organisations which are funded, 24 received increases in funding set against 23 which show reductions whilst 11 showed no change. Overall funding for this year for the organisations mentioned in the report stands at £66m set against a figure of £50m for 2011/2012, an increase of over 30%.
 

Whilst I in no way deny the overriding concern being felt in the sector at this difficult time, I was also interested and heartened to read some of the comments in the report that speak of optimism, resilience, innovation, and making the most of the way the Government is continuing to support the sector.
 

There is no room for complacency, but plenty of scope to innovate in order to preserve and foster the high quality new theatre writing.
 

Ed Vaizey MP
Minister for Culture, Communications and Creative Industries

This letter is available as a PDF download here.

Friday, April 12, 2013

An open letter to Culture Minister Ed Vaizey


FOR IMMEDIATE RELEASE: 12 April 2013 (updated 13 April)

GETTING THE MINISTER'S ATTENTION

British theatre's top playwrights and directors sign open letter to Ed Vaizey

Over sixty of the UK's best-known theatrical luminaries - including Dame Helen Mirren, Sir Tom Stoppard, Michael Frayn, Caryl Churchill, Mike Leigh, Sir Richard Eyre and the incoming artistic director of the Royal Court Theatre Vicky Featherstone - have signed an open letter to Culture Minister Ed Vaizey, urging him to take seriously a recent report into the threat to new British playwriting posed by the Government's latest round of spending cuts.

The independent report, In Battalions, researched and written by playwright Fin Kennedy with support from Oxford University's Helen Campbell Pickford, drew on data from surveys sent to theatres across the country. The results showed venues having to cancel productions, produce fewer new plays, commission fewer writers, and cancel a whole host of creative research and development – from attachment programmes, to open access workshops, to new writer development schemes, to unsolicited script reading. As well as cuts closing down entry points to the profession, the report also identified a creeping culture of risk-aversion around new work, as financial instability takes hold.

Theatre professionals contributing to the report voiced serious concerns about the diminishing opportunities for today's young playwrights to develop their talents - and stressed the importance of theatre as the training ground for the TV, radio and film industries. All stand to lose a generation of talent - with writers from less privileged backgrounds particularly badly hit.

The potential impact on the British film industry was evidenced by the inclusion of some prominent screenwriters among the letter's signatories - Simon Beaufoy, author of multi-award winning movies The Full Monty and Slumdog Millionaire, and Peter Straughan, who wrote the screen adaptation of Tinker Tailor Soldier Spy.

The report was sent to Ed Vaizey's office on 12th February - two months ago - but its authors have yet to receive a response.

The open letter to Mr Vaizey - signed by War Horse director Tom Morris, One Man, Two Guv'nors author Richard Bean, Iron Lady screenwriter Abi Morgan and the RSC's Dennis Kelly, adapter of hit musical Matilda - expresses disappointment with the Minister's public remarks, in particular a recent speech in which he said that to suggest there is any sort of crisis in the arts is "rubbish" and "scaremongering".

The letter reads: "We believe the findings of In Battalions are to be taken seriously. They are representative of a wider trend within our industry. If the next generation of playwrights are not properly supported, this could seriously affect output in a few years’ time, and new plays are vital to the future health of British theatre – not to mention a driver of growth in the economy."

Fin Kennedy, the report's author said: "Ed Vaizey and the DCMS have had my report now for two months. That's as long as my researcher and I took to research and write it. We took the project on in our own time in good faith, and in response to comments made to me by Mr Vaizey himself, that Arts Council cuts were having "no effect". He offered to look over any evidence to the contrary, and even to raise it with the Arts Council if I could show there was a problem. I believe we have showed there's a problem, but Mr Vaizey seems unwilling to accept the evidence we have sent him. In an email to one concerned young writer he said: "There is no evidence of any impact on new writing." Anyone who's read my report will see that that's demonstrably untrue. We're still really keen to engage with Mr Vaizey about our ideas for how to fix this problem - he's our Culture Minister after all - but we really do need him to take this issue seriously and to engage with us, as he promised he would."

The open letter calls on Mr Vaizey to undertake his own research, ending: "If [your] response is still that there is “no evidence” then we would ask that you provide evidence of your own, which backs up your position as thoroughly as the In Battalions authors have backed up theirs. "

The full list of signatories to the letter reads like a Who's Who of British theatre. It includes playwrights Simon Stephens, Timberlake Wertenbaker, David Edgar, Howard Brenton, April de Angelis, Mark Ravenhill, Peter Whelan, Peter Gill and Sir Arnold Wesker, directors Michael Attenborough, Dominic Dromgoole, Max Stafford Clark, Ian Rickson, Melly Still and Rufus Norris, and actors Penelope Wilton, Sam West and Sheila Hancock.

Ed Vaizey and the DCMS have yet to respond.

Ends.

Notes for Editors

The full letter and list of signatories can be downloaded from: bit.ly/14gTtWF

The original In Battalions report can be downloaded for free from: bit.ly/12WleC5

Fin Kennedy is an award-winning playwright, theatre blogger and member of the Writers' Guild of Great Britain's Theatre Committee. www.finkennedy.co.uk

Helen Campbell Pickford is a doctoral student at St Antony’s College, Oxford, researching the use of theatre by NGOs to engage with communities in developing countries. 

The open letter and signatories list in full:

Mr Ed Vaizey MP
Parliamentary Under Secretary of State for Culture, Communications and Creative Industries
House of Commons
London
SW1A 0AA

12 April 2013
Dear Ed Vaizey,

Re: In Battalions

We, the undersigned, are writing in support of In Battalions, the independent report by Fin Kennedy and Helen Campbell Pickford about how Arts Council cuts are affecting new plays and playwrights in England, which was submitted to your office on 12 February.

As you will recall, data within the report from surveys completed by theatres across the country showed venues having to cancel productions, produce fewer new plays, commission fewer writers, and cancel a whole host of creative research and development – from new writer development schemes, to open access workshops, to attachment programmes and unsolicited script reading.

We believe the findings of In Battalions are to be taken seriously. They are representative of a wider trend within our industry. If the next generation of playwrights are not properly supported, this could seriously affect output in a few years’ time, and new plays are vital to the future health of British theatre – not to mention a driver of growth in the economy.

In Battalions was conceived in response to your remarks that Arts Council cuts are having “no effect”.  Fin Kennedy and his researcher have risen to this challenge and undertaken a detailed study to provide you with evidence to the contrary.

We have been disappointed by your public remarks that there is still “no evidence” and that to say otherwise is “rubbish” and “scaremongering”.  We call on you to take In Battalions seriously, and to issue its authors with an appropriate, personalised response.

If that response is still that there is “no evidence” then we would ask that you provide evidence of your own, which backs up your position as thoroughly as the In Battalions authors have backed up theirs.

Yours sincerely,

Sam Adamson
Bola Agbaje
Oladipo Agboluaje
Michael Attenborough
Sam Bain
Simon Beaufoy
Richard Bean
Jack Bradley
Howard Brenton
Leo Butler
Caryl Churchill
Ryan Craig
Martin Crimp
Tim Crouch
John Crowley
April de Angelis
Nick Dear
Matthew Dunster
Dominic Dromgoole
David Edgar
David Eldridge
Samantha Ellis
Sir Richard Eyre CBE
Vicky Featherstone
Michael Frayn
Robin French
Peter Gill OBE
Lisa Goldman
James Graham
David Greig
Sheila Hancock CBE
David Harrower
Robert Holman
Judith Johnson
Dennis Kelly
Lucy Kirkwood
Mike Leigh OBE
Rebecca Lenkiewicz
Anders Lustgarten
Duncan Macmillan
Ian MacNeil
Prof Frank McGuinness
Dame Helen Mirren
Abi Morgan
Tom Morris
Anthony Neilson
Rufus Norris
Nick Payne
Lucy Prebble
Rebecca Prichard
Andre Ptaszynski
Mark Ravenhill
Dan Rebellato
Ian Rickson
Mhora Samuel
Max Stafford Clark
Polly Stenham
Emma Stenning
Simon Stephens
Melly Still
Sir Tom Stoppard CBE
Peter Straughan
Colin Teevan
Jack Thorne
David Tse Ka-Shing
Laura Wade
Dawn Walton
Matthew Warchus
Steve Waters
Timberlake Wertenbaker
Sir Arnold Wesker
Samuel West
Peter Whelan
Amanda Whittington
Roy Williams OBE
Penelope Wilton OBE

Notes: This letter is available as a PDF download here, and the press release here.